Skin care · Buying guide
How to choose a daily face moisturizer
A daily moisturizer should fit the rest of your routine before it earns a place in it. Start with how the formula feels, when you plan to use it, and whether the current label answers your questions.

A practical checklist
- Texture and finish: Decide whether you prefer a cream, lotion, gel, or balm.
- Routine fit: Follow the directions and introduce one new product at a time.
- Ingredient context: Look for a complete ingredient list; botanical language is not a guarantee of suitability.
- Sensitivity: Patch testing and professional advice may be appropriate if you have a known sensitivity or skin condition.
Questions before adding it
Is the current full ingredient list available? Does the label explain how much to use and when to apply it? Will the texture work with sunscreen or makeup? Check the current retailer listing and packaging because formulas, directions, availability, and claims can change.